Can Wine is fashion or a gimmick
Turning wine, often think of a dinner party, or the high price of tens of thousands of dollars. But with the upgrading of consumption, Wine enterprises begin to realize consistent superior location, will be abandoned by new consumers, Wine brands are starting to plan a Wine packing change.
According to a survey by the United States wine Commission, between 21-35 years old drinking population accounted for 36% of the total number of wine drinkers. In order to attract the attention of this part of the crowd, wine brands have started the transformation of the work, from packaging design to the concept of publicity has a significant change. The most prominent feature is that more and more Wine brand started by packaging cans.
Data show that the Mancan wine brand, first began to try to save the delicious wine from the heavy glass bottle. Mancan wine brand's target population is young people and love to watch the game novice dads, in the football field and the sea can carry. The technical feasibility and Wine loaded with cans, a layer of treatment increased in cans inside, the Wine are not in direct contact with the aluminum, taste is not affected.
In fact, as early as 2013 can Wine will appear in the foreign market, but the country is also very rare. This wine is more on the plane to use. Because of the novelty of the packaging and the convenient way of drinking, young consumers quickly accepted the new products on the market. But there are also some old customers, said the question of new products. More people think that Wine consumption culture and flavor, Wine cans directly affects the quality of Wine.
In fact, in my opinion, no more drinking is the mood, whether it is with the Wine cans, or by charging the high-end Wine cup, Wine brand on consumer habits and find new market opportunities, it is worth all the wine enterprises to learn. Because only in line with consumer demand for products, in order to ultimately win the market.